Market Truck Dealers & Service
Many car dealership projects often follow a predictable formula: drone flyovers, fast cuts of cars in a row, and stock footage. However, The Larson Group wanted something more exciting and unique to their company. Our photography and video shoot aimed to reflect their distinct identity, focusing on capturing the essence of this family-owned business and its commitment to old-fashioned customer service.
Over two days, we approached the project much like an industrial shoot. We began by "establishing" the location with wide-angle shots that included the dealership's signage, lot, and a variety of trucks. These images highlighted the scale of The Larson Group's operations and the extensive range of offerings.
To add life to the photos, we included action shots—trucks being driven, and salespeople interacting with customers—creating a more dynamic and engaging view of the dealership. This approach emphasized the company's personalized customer service and hands-on approach.
Moreover, we focused on capturing the team behind The Larson Group. Candid images of staff members working or engaging with clients humanized the business, building trust and showcasing the people who make the company a trusted name in the industry. This strategy created a visual narrative that truly reflected The Larson Group's values and unique customer experience.
