Artisan Custom Homes Branding
Branding photography is specifically aimed at helping a business communicate its brand identity through visual imagery. It's more than just taking pretty pictures of houses; it's about creating photos and videos that align with a brand's message, target audience, and overall aesthetic.
Artisan Custom Homes Lake Norman Home
But how do you brand a builder? For starters, you need to create a cohesive look across various platforms. Most builders claim that most of their business comes from referrals. This is likely true but you can bet that once a potential client hears a recommendation the first thing they do is pull up the builder’s website.
The images and videos must be professional and yell “high-end”. That look is achieved by sticking with the same photographer and videographer who is not chasing the latest trends. Artisan maintains this look by documenting each home and posting the content on Instagram and their website.
Ultimately, all those plans, fixtures, the landscaping and well, the house, is executed be people. A business is not the sum of it’s brick and mortar, it’s about it’s people. One afternoon, Artisan invested in a branding portrait session at their newly renovated home office.
Artisan was one of my first clients when I was shooting for regional magazines. I pride myself on maintaining long custom relationships and have been photographing their homes for over 20 years.
